This is one of the greatest nerd stories I’ve ever read.
JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment and be less frightened by chemotherapy. The initiative revolves around superheroes. The game room at the hospital is tricked out like the interior of the Justice League, and colorful chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman and Green Lantern, transforming the oft-scary drugs into a “Superformula.” Specially drawn comic books tell medically realistic tales of the Dark Knight and his friends defeating cancer-like diseases to resume their war against evil. Although it uses D.C. Comics characters, this effort is a marvel, helping kids gain knowledge, courage and faith in themselves—the ultimate superpowers. – Adweek
Cancer is terrible and it’s made more terrible when it impacts children. The fact that this hospital is using DC super heroes to make cancer less terrible warms my heart. I love that this hospital is going to tremendous lengths to encourage children with cancer. Stuffed animals are great but a comic book about Batman overcoming cancer-like diseases is even better. Read more »